MKT 690  E-Commerce & Internet Marketing

Prerequisite: Mkt 211 or equivalent and Completion of MBA Foundation Courses

Instructor: Dr. Fahri Karakaya
Office: CCB, Room 329
E-Mail: f1karakaya@Umassd.edu
Room: CCB 329
Phone: 8745
Office Hours: T-TH 3:00-4:30 P.M. and by appointment

COURSE OBJECTIVE: The goal of this course is to prepare students to be strategic decision makers in organizations (small or large) that are being impacted by the emerging digital technologies. The overall objective is to understand a broad range of E-Commerce tools and develop skills using Internet applications. Topics include e-commerce infrastructure, starting online business, developing promotional programs on the Internet, increasing traffic to web sites,and appreciation of the Internet as the future “Information Superhighway.” Thus, a major aspect of this course will be the study of the Internet, its implications and its uses with principal focus of on understanding the managerial implications of E-Commerce and Internet Marketing.

 

 

COURSE MATERIALS:Text: ELECTRONIC COMMERCE: A Managerial Perspective , Efraim Turban, David King, Merril Warkentin, and H. Michael Chung. Prentice Hall, Inc., New Jersey, 2011

---

GRADING SYSTEM:

Test 1	30pts
Test 2	30pts
Cases & Readings	30pts
TOTAL	90pts

---

IMPORTANT NOTES and COURSE POLICIES:

• Students must attend classes regularly. The instructor reserves the right to drop a student if a student fails to maintain attendance.
• Students must read the assigned materials (e.g. chapters in the text and cases) and be ready to answer questions upon arriving class!
• Groups of students will present the cases and readings to the class and will be graded on these presentations. The students who are not presenting must post their comments to the course web site – occasional papers link.
• The instructor reserves the right to modify this syllabus as deemed necessary.
• To access course web site and resources, please go to the following page on the Internet and follow directions to activate your account. If you need assistance, visit the web development team on the first floor of the library. This must be completed by July 1, 2011.
  
  http://courses.Umassd.edu

You may visit my web site to obtain information and link to sites that provide useful marketing information. A copy of this syllabus is also available in this web site.

Http://faculty.www.Umassd.edu/fahri.karakaya

 

TENTATIVE COURSE SCHEDULE – Summer 2011
E-Commerce (MKT 690)
Dr. Fahri Karakaya

July	CHAPTERS +
5	Introduction Ch 1 Overview of E-Commerce
7	Ch 2 E-marketplaces, structure. Case: Rosenbluth International Ch 3: E-tailing Case: Wal-Mart.com
12	Ch 3: E-tailing Ch 4 Consumer Beh. and Online Mkt. Research Case: CRM Initiative at New Pipe Reading 1.
14	Ch 4 Consumer Beh. and Online Mkt. Research (continued) 5: Online Advertising Case: Chevron’s World of Car Characters
19	Ch 6: Company Centric B2B Case: Eastman Chemical makes. Reading 2.
21	Ch 9: E-government, e-Learning Case: E-Government Initiatives in Hong Kong Test 1 (ch 1-6)
26	Ch 10: Mobile Commerce; Case: Hertz Ch 11: Auctions; Case:Free markets
28	Ch 12 E-commerce Security; Case:Is it a question of common sense? Reading 3 Ch 13: Electronic Payment Systems; Case: Guess overcomes online fraud
August
2	Ch 15 E-Commerce Strategy and Implementation Reading 4
4	Test 2
Saturday Class	TBA – Note this is an additional class time and will be discussed to identify a date and time