RESEARCH INTERESTS


  • Strategic Marketing: Market Entry Barriers and New Product Development
  • Business Location Decisions
  • Statistical Tools and Applications to Marketing
  • Marketing Research Techniques
  • E-Commerce and Internet Marketing: Consumer Online Behavior – Online Trust – Online Reviews – Online Complaints – Web Site Usability
  • Nutrition Labeling
  • Computers and Marketing Education

Colleagues are welcomed to collaborate with me on the above topics and others.

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