Instructor: Dr. Fahri Karakaya
Office: CCB, Room 329
E-Mail: f1karakaya@Umassd.edu
Room: Group II, Room 226
Phone: 8745
Office Hours: M-W-TH 3:00-4:00 P.M. and by appointment
| Office: CCB, Room 329 | Department Office: CCB, Ground floor, Phone: 999-8446 |
COURSE OBJECTIVE: To provide a solid foundation of the principles of marketing. Will explore the entire marketing field including strategy planning for products, packaging, distribution, promotion including advertising, and pricing as well as evaluating marketing strategies from the viewpoint of the business executive.
COURSE MATERIALS:Text: Basic Marketing, 15th. Edition; William D. Perrault and Jerome McCarty. Irwin McGraw Hill., Boston, MA 2004. ISBN# 0-07-252523-1
GRADING SYSTEM: Percentages
| Test 1 |
28.3% |
| Test 2 |
28.3% |
| Test 3 |
28.3% |
| Practice tests |
15.0% |
| TOTAL |
100% |
COMPETENCIES and CONTACT HOURS
| Competencies |
Contact Hours |
|
|
| marketing’s role in society |
1.25 |
| finding & evaluating attractive marketing opportunities |
2.50 |
| uncontrollable environment affecting marketing |
1.00 |
| behavioral Dimensions of the U.S. Market |
2.50 |
| industrial and intermediate customers and their buying behavior |
1.25 |
| product management and new product development |
1.25 |
| place and development of channel System |
1.25 |
| retailing business |
1.25 |
| pricing objectives |
1.25 |
| marketing strategy planning for global markets |
1.25 |
|
1.25 |
| marketing’s role within firm |
1.25 |
| demographic dimensions of the U.S. consumer Market |
1.25 |
| product planning |
1.25 |
| promotional methods |
1.25 |
| price setting in the real world |
1.25 |
|
|
| gather information for Marketing decisions |
2.50 |
| use segmenting techniques and Forecast market potentials |
2.50 |
| develop promotional materials in promoting products and services |
2.50 |
| develop marketing strategy for products/services |
2.50 |
IMPORTANT NOTES and COURSE POLICIES:
- Students must attend classes regularly.
- Students must read the assigned materials (e.g. chapters in the text) and be ready to answer questions upon arriving class! Being unprepared can mean a PINK SLIP in the “real world.”
- No make-up exams will be given!
- To access the course web-site that contain the practice tests and other information, follow the instructions below (Note: signing up must be completed by September 18. After this date,no new accounts will be assigned and those without accounts will not receive any credit for practice test). If you have problems with this site, please see my teaching assistant at G II – Room 209 F 2:00-3:00 P.M. and 4:00-5:00 P.M. or make an appointment. Note that Friday class (lab) will be held in G II, Room 209. You can also e-mail my graduate assistant at:g_Kerguder@umassd.eduEach chapter has a practice test. It is highly recommended that you take these tests each week. They are open book, but individual effort. The goal is to learn from these tests. If you wait until the end of the semester to take these tests, they will not help you with your tests during the semester. The last date to complete the practice tests is December 12, 2006, 11:59 P.M.
ACCESSING AND REGISTERING WITH THE COURSE WEB-SITE (PRACTICE TESTS+)- PAGEOUT.NET
1. Go tohttp://f1karakaya.pageout.net (note: all lower case letters)or link from the course web site.
2. Click on ” Principles of Marketing”
3. Go to ” Student Registration” in order to set up a PageOut student account
4. Click on ” Create a New Account”
5. Fill in the ” Required” information and click on ” Create” Note: select a user id (first name initial and last name) and password that you can remember and write them somewhere for future use.
6. After you have registered and the instructor has activated your account you can go back to the site and click on “Grade Book”
7. Enter your user ID and Password and click on ” Login”
8. Click on the assignment that appears on your screen and get ready to take the test
9. After you complete the test click on “Submit”.
-
You may visit my faculty web site to obtain information and link to sites that provide useful marketing information. A copy of this syllabus is also available in this site.
TENTATIVE COURSE SCHEDULE – FALL 2006
Principles of Marketing (MKT 311)
Dr. Fahri Karakaya
|
SEPTEMBER
|
CHAPTERS
|
|
6
|
Introduction
|
|
11
|
1
|
|
13
|
2
|
|
18
|
2 Deadline for registering with pageout.net web-site (http://f1karakaya.pageout.net) to take online practice tests. |
|
20
|
3
|
|
25
|
3
|
|
27
|
4
|
|
OCTOBER
|
|
|
2
|
4
|
|
4
|
5
|
|
10
|
Follow Monday’s schedule- Test 1 (chapters 1-5) |
|
11
|
6
|
|
16
|
6
|
|
18
|
7
|
|
23
|
8
|
|
25
|
8
|
|
30
|
9
|
|
NOVEMBER |
|
|
1
|
9
|
|
6
|
10
|
|
8
|
Test 2 (Chapters 6-10)
|
|
13
|
11
|
|
15
|
21
|
|
20
|
21
|
|
22
|
Follow Friday’s schedule
|
|
27
|
14
|
|
29
|
14 & 16
|
|
DECEMBER
|
|
|
4
|
16
|
|
6
|
18
|
|
11
|
18
|
|
13 |
Test 3 (Chapters 11,21,14, 16, 18) |
|
TBA |
FINAL EXAM |
Professor reserves the right to make changes to this syllabus as deemed necessary.