UNIVERSITY OF MASSACHUSETTS DARTMOUTH

MKT 490 eCommerce & Internet Marketing

Prerequisite: Mkt 311, Junior / Senior Standing and Marketing Majors / Minors Only

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Instructor: Dr. Fahri Karakaya
E-Mail: f1karakaya@Umassd.edu
Phone: 8745
Office Hours: T-Th 1:00-2:00 P.M. F 2:00-3:00 P.M.and by appointment

COURSE OBJECTIVES:
The goal of this course is to prepare students to be strategic decision makers utilizing e-commerce in organizations (small or large). The overall objective is to The goal of this course is to prepare students to be strategic decision makers utilizing e-commerce in organizations (small or large). The overall objective is to understand a broad range of E-Commerce tools that shape interactive marketing and develop skills using Internet applications in order to employ e-commerce as new marketing channel. Major emphasis will be placed on the topics of e-commerce infrastructure, starting online business, online shopping behavior, developing promotional programs on the Internet, increasing traffic to web sites, e-commerce security, and appreciation of the Internet as a way to increase revenues and serving customers. Thus, a major aspect of this course will be the study of the Internet, its implications and its uses with principal focus of on understanding the managerial implications of E-Commerce and Internet Marketing.

NOTE: Some sections of this syllabus are also presented as separate files in a somewhat more detailed format in the folder “BEFORE YOU BEGIN” In mycourses site.

COURSE MATERIAL: Required Text: Introduction to Electronic Commerce, 3/E
Efraim Turban
David King
Judy Lang
ISBN-10: 0136109233
ISBN-13: 9780136109235
Publisher: Prentice Hall
Copyright: 2011
Format: Paper; 552 pp

PEARSON:

http://www.mypearsonstore.com/bookstore/introduction-to-electronic-commerce-9780136109235?xid=PSED

Also Available in other websites
AMAZON.COM
http://www.amazon.com/Introduction-Electronic-Commerce-Business-Resources/dp/0136109233

GRADING will be based on the quizzes, two tests, and the timeliness and quality of student comments on the discussion area. The following percentages will be used in calculating the final grades:

GRADING SYSTEM: Percentages

IMPORTANT NOTES and COURSE POLICIES:

IMPORTANT: Please read everything on this syllabus and the files in the folder “BEFORE YOU BEGIN.”   Your success will depend on your understanding of this syllabus and performing the course activities according to this syllabus. The instructor will not respond to questions that have answers in this syllabus and in the other files located in the folder “BEFORE YOU BEGIN.” I emphasize the importance of reading this syllabus and the files in the folder “BEFORE YOU BEGIN.” You are expected to logon to the course web site 4-5 times a week or more often to check announcements and visit the discussion area. Skipping logging on the web site is almost the same as skipping class. You need to be prepared and self disciplined to work. You are expected to devote 4-6 hours per week for this course including the discussion board, readings, and research for cases.

METHOD OF INSTRUCTION: Since this is an online course, the professor will utilize the discussion area on My Courses for teaching.  In addition the PowerPoint slides, and the textbook will be used for learning. Each student is required to read the chapters assigned in the book and the assigned cases, and post his or her comments on the discussion area. The professor will also ask questions(s) on a weekly basis (question of the week!) in the discussion area in variety of topics. The students must answer these questions on or before the due dates. There is a quiz for chapter. All students are expected to take these quizzes on or before the deadlines. The quizzes are open book and you have two chances to take them. Only the higher grade is used in calculating grades.  

EXPECTATIONS FROM YOU:
1- Have the textbook on or before the class start date. Read the textbook chapters by the due dates.
2- Read the PowerPoint Slides
3- Post your comment for the assigned cases* and your professor’s questions
4- Respond to at least two other postings by other students for cases and evaluate them within 48 hours after due dates or before (e.g., if a posting is due on Friday midnight, you need to respond to at least two postings by Sunday midnight during the same week). Please note the due dates.
5- Post your responses to the “your professor’s questions” in the discussion by the due dates. Similar to the cases, you need to evaluate two postings by other students no later than 48 hours after due dates.
6- Visit the web links for video clips and other course related materials.
7- Take two tests – multiple choice
8- Take one quiz for each chapter – open book – unlimited time and two chances to score your highest!
9- Reliable computer and Internet connection

Time Considerations
Students should be prepared to spend a minimum of 4-6 hours a week on reading and on course assignments. While you may feel that I’m displaying a lot of information to you on a weekly basis remember that in a traditional “live” course you would be coming to class for 3 hours and also spend time outside of class on assignments and readings. In our online course environment my expectation is that you will be spending those “class hours” on your own, working on the concepts that you would usually get in a live lecture. Please be sure to budget your time accordingly! How to use the course site?
1-Announcements: Please check the announcement area for important information about the schedule changes, feedback on cases, feedback on professor’s questions, and general announcements.
2- Discussion area: Please post all of your responses to case questions, professor’s questions, and evaluation of your peer responses to this area.  In addition, the general questions and answers link in this area provides a forum for all to ask questions and get answers.
3-Assessment: This is where you take the quizzes and the tests
4- Mail: This is where you can e-mail your professor for specific questions.
5-Gradebook: This is where you can view your grades.

CASES AND THE DISCUSSION BOARD: You need to respond to at least 2 questions at the end of each case by midnight U.S. Eastern Time of the due date. In cases where there is only a single question, then you only respond to that single question. In selecting the questions to respond, please keep in mind that I will be looking for solutions or recommendations for the problems that exits in the cases. Please respond with at least one full paragraph for each question.  Work to bring in the reading and examples/quotes from the textbook as much as you can to support your ideas. Strong postings refer to the readings and the textbook and use them to substantiate whatever point you are trying to make. Additional research on the cases is strongly encouraged. After you post your response by the respond by date, you have 48 hours to evaluate two other students’ postings  (two evaluation for cases and two for your professor’s questions). The mycourses system will lock and will not accept evaluations 48 hours after the due dates (post by dates). If you fail to post (within the 48 hour evaluation of other students’ postings) you will receive zero for the posting missed. Plan your work accordingly. Plagiarism software will be utilized in scanning all the works submitted by the students. Any violation of the university ethical conduct rules and plagiarism will activate the university’s policy of dismissal from class and a grade of “F” for the course.

NOTE:  The discussion boards are where we simulate a face-to-face class discussion; as a result, the majority of our knowledge creation takes place there.  You need to be active and detailed with your postings.  This activity is especially important with your responses to classmate postings.  A one-sentence comment, such as “I agree” or “good point” or “I see that issue happening also” does not create a developed response that extends the conversation-taking place.  Of course you may agree with others as long as you express your reasons for agreeing or your own interpretation of the subject matter. You need to also work to bring in the textbook material in your responses, ask questions, and answer fully the questions that others post. By using the discussion board, you will be able to express your own views on each case and on the “Professor’s questions” as well as respond to comments made by your classmates. I believe you will find this is a good way to connect with each other and get to know how others may view the subject areas. Please note that although I will be participating in the discussions with you, my comments will be limited. I do not want to influence your responses. I want you to convey your own ideas, and not what you think I want to hear. Discussions will be graded based on content and timeliness. In order for the discussion boards to be effective, you should post early and often.

Some technical tips on posting to the discussion area:
It’s often best to write your response in a word document. Then, you can “copy/cut and paste” your response to the discussion board. This way, if there is a technical “glitch” and the system “times out” you will not lose your material. When posting, remember to open the first message from me, and then click “reply” to that message or create a thread. This action creates a single discussion “thread” to which the whole class is contributing. If you want to respond to someone else’s message, you open that message and click “reply” and a sub-thread develops as a result. I expect students to respect each other at all times. I will not tolerate obscenities or profanity in the discussion boards. Inappropriate postings will be deleted from the board and will be given a “zero”. I will not grade late posts and MyCourses system will not accept late posts.

COURSE MATERIALS:
Textbook: INTRODUCTION TO ELECTRONIC COMMERCE (Third Edition), by Efraim Turban, David King, and Judy Lang. Prentice Hall, Inc., New Jersey, 2011. ISBN-10: 0136109233
ISBN-13:  9780136109235 PEARSON:
http://www.mypearsonstore.com/bookstore/introduction-to-electronic-commerce-9780136109235?xid=PSED Also Available in other websites
AMAZON.COM
http://www.amazon.com/Introduction-Electronic-Commerce-Business-Resources/dp/0136109233

Note: Please get your book ASAP – Not having the book before thee due date is not an acceptable excuse for not completing the assignments. I uploaded a digital copy of Chapter 1 into module 1 just in case you do not get your book on time.

TOPICS TO BE COVERED:
Ch 1: Overview of Electronic Commerce E-Commerce
Ch 3: Retailing in Electronic Commerce
Ch 4: Online Consumer Behavior, Market Research and Promotions
Ch 5: B2B E-Commerce
Ch 6: Innovative EC Systems: From E-Government and E-Learning to Consumer-to-Consumer Commerce
Ch 7: Web 2.0 Environment and Social Networks
Ch 8: Mobile Computing and Commerce
Ch 9: E-Commerce Security
Ch 10: Electronic Commerce Payment Systems
Ch 11: EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
Ch 12: Launching a Successful Online Business and EC Projects – Please download it from Learning module 7.

TENTATIVE SCHEDULE
Respond
by
Date*:     Assignments:
2/1          INTRODUCTION – See Discussion Board – must post (introduce yourself) before 2/1

2/4          Ch 1 – Case 1-1 Buy Chocolate Online?
Quiz 1

2/8          Ch 2 – Case 2-1 WebMd
Quiz 2
Prof. Question #1

2/15        Ch 3 – Case 3-2 Security for Online Bank Transactions
Quiz 3 2/22        Ch 4 – Case 4-1 Internet Market Research Expedites Time-to-Market at Proctor and Gamble
Quiz 4
Prof. Question #2 & 3

3/15        Ch 5 – Case 5-2 W.W. Grainger and Goodrich Corp
Quiz 5
Ch 6 – Case 6-1 Knowledge Management at Infosys
Quiz 6

SPRING BREAK

3/23        Online Test 1 – Chapters 1-6 (available from 5:00 P.M. to 9:00 P.M. only)
Please plan accordingly – NO exceptions! You will have 70 minutes to complete the test from the time of start! Computer crashes will not be accepted and I have tools to monitor your activities.

3/29        Ch 7 – Case 7-2 Revenue Source at YouTube
Quiz 7
Prof. Question #4

4/5          Ch 8 – Case 8-1 Closing the Digital Divide with Mobile Microfinance
Quiz 8

4/12        Ch 9 – Case 9-1 Internet Stock Fraud Aided by Spam
Quiz 9
Prof. Question #5

4/19        Ch 10 – Case 10-1 Taiwan Money card
Quiz 10

4/26        Ch 11 – Case 11-2 Pierre Lang Expands into Eastern Europe
Quiz 11
Prof. Question #6

5/3          Ch 12 – Case 12-1 Innovation and Creativity at Amazon.com
Quiz 12
Prof. Question #7

5/5          Online Test 2 – Chapters 7-12 (available from 5:00 P.M. to 9:00 P.M. only)
Please plan accordingly – NO exceptions! Depending on the number of questions, you will have 70 minutes to complete the test from the time of start! Computer crashes will not be accepted and I have tools to monitor your activities.

*Respond by date is the date you do your own posting about the cases and professor’s questions. It is the same as due date. You have 48 hours after the respond by date to evaluate two other students’ postings (2 for cases and two for prof. questions)

Incomplete Grade Policy:
According to the university catalogue, an incomplete may be given only in exceptional circumstances at the instructor’s discretion. The student must be passing at the time of the request or be sufficiently close to passing. If the work is not completed within one year of the recording of the incomplete grade, the grade will become an F (I). The incomplete policy for this course is that at least 70% of the course must be already completed and an exceptional circumstance (i.e. medical issue) must exist. If you feel you require an incomplete for an exceptional reason, you need to email me and state your reasons for the incomplete in writing. And provide proper documentation. We will then decide on a course of action.
http://www.umassd.edu/nfi/teachingandadvising/coursesyllabus/sampleincompletestatement/

Student Academic Integrity Policy
All UMass Dartmouth students are expected to maintain high standards of academic integrity and scholarly practice. The University does not tolerate academic dishonesty of any variety, whether as a result of a failure to understand required academic and scholarly procedure or as an act of intentional dishonesty.
A student found responsible of academic dishonesty is subject to severe disciplinary action, which may include dismissal from the University. The procedure for responding to incidents of academic dishonesty may be found in Section III of this document. You may also refer to the Student Handbook for information about the judicial process.
A high standard of academic integrity promotes the pursuit of truth and learning and respect for the intellectual accomplishments of others. These are values that are fundamental to the mission of this University. Such values are undermined by academic dishonesty.

Academic freedom is a fundamental right in any institution of higher learning. Honesty and integrity are necessary preconditions of this freedom. Academic integrity requires that all academic work be wholly the product of an identified individual or individuals. Joint efforts are legitimate only when the assistance of others is explicitly acknowledged and deemed appropriate by the instructor of the course. Ethical conduct is the obligation of every member of the University community, and breaches of academic integrity constitute serious offenses.
Maintenance of the standards of academic integrity and the successful administration of this policy depend on the mutual cooperation of faculty and students.

Faculty cooperation is essential for successful application of the procedures defined by this Academic Integrity Policy. Faculty members promote academic integrity by making clear on their syllabi their expectations concerning homework assignments, collaborative student efforts, research papers, examinations, computer-based infractions, and the like. Efforts should be made to detect and to prevent cheating and plagiarism in all academic assignments. If faculty members have evidence of academic dishonesty, they are expected to report such evidence promptly.
Students must assume responsibility for maintaining honesty in all work submitted for credit and in any other work designated by the instructor of the course. Students are also expected to report incidents of academic dishonesty to the instructor or dean of the instructional unit.
The intent of this policy is to make clear the standards of academic integrity at UMass Dartmouth.

*For additional information on violations, infractions, and consequences visit the UMass Dartmouth Student Academic Integrity Policy at the link below.
http://www.umassd.edu/studentaffairs/studenthandbookintroduction/studentconductpolicies/academicintegritypolicy/

Communication
Here are my expectations for electronic communication:
Please use email *ONLY* when the subject is of a personal and confidential matter. If the question you ask is of a nature that even one other person in the course could benefit from the answer, post the question in the appropriate discussion board forum. I usually check my email daily Monday through Friday. You can expect a reply from me via email within 48 hours during the workweek. You *may* get an email reply during the weekend, but that would be an exception not the rule.
I will also check the discussion forums daily during the workweek. I will post often during the first weeks of the course and then drop off in activity while expecting participants to fill any void. Rest assured however, I *will* be participating in what I hope will be lively discussions and will *always* reply to any discussion comment directed specifically at me.
I do not send email to my students when they submit an assignment. If you do not hear from me after submitting work, consider it a good thing.
As indicated earlier, please check mycourses site for announcements and other information for 4-5 times a week or daily.

You must use the Mycourses messaging tool when sending e-mail to me.  Simply click on the messages link and follow the instructions. All e-mails will be in one place (mycourses) and will not clutter your e-mail box.
You may only use f1karakaya@umassd.edu if the Mycourses site is down. In such case, you must use your UMassd email account. I will not respond to e-mails coming from accounts such as Yahoo, gmail, AOL, etc.,

Phone: 508–999–8745
Office: CCB, Room 329 Student Resources:

If you are having difficulty with the class please:

• Post a message on the Discussion Board – be sure to use your classmates for troubleshooting and problem solving.
• Make an appointment to come in and meet with me during my office hours.
• Contact the Academic Resource Center (ARC) for support:

Academic Resource Center, Liberal Arts – Room 7
Phone: 508.999.8708, Fax: 508.910.6404

Technical Help
If you are in need of technical assistance the IT Service Desk is available to students.
Claire T. Carney Library, lower level
508.999.8884 (x8884) or Email
Sunday: 12:00pm-2am
Monday thru Thursday: 7:30am-2am
Friday: 7:30am-11pm
Saturday:                                                                                                          9:30am-1pm
Students living in the Residence Halls may also contact the Residential Technology (ResTech) Support Center:
Visit ResTech in Elmwood Hall, lower level
Call the ResTech Help Line at 508.999.8040 (x8040) Library Tutorials
http://instructionaldev.umassd.wikispaces.net/Tutorials#xmyCourses%20Tutoria Students with Disabilities
For learning the procedures for accommodating students with disabilities please visit “Center for Access and Success”
http://www.umassd.edu/eeo/ada/ada-procedures/